Instagram is a popular mobile application ( iPhone and Android) social media platform (meta products) that focuses on visual content, especially photos and videos. Desktop versions can also be used if desired. It gives users the ability to share their life moments through posts, stories, and reels using various filters and editing tools. Users can connect with others, interact with content by liking and commenting, stay updated on the latest trends, connect with friends, and explore a variety of interests and communities. Currently, like Facebook, this platform is used by many people for business and some people use it for purchasing products (Instagram Marketing).