YouTube Channel SEO Tips

What are YouTube channel SEO tips? Wondering how to optimize YouTube channels and videos? Here you will find YouTube SEO Basic to Advanced. Let’s learn how to open a professional YouTube channel and do SEO. Here, we will list YouTube SEO (Search Engine Optimization) best practices that will help you build a strong YouTube channel to stay ahead of the competition.

Day by day YouTube visitors are increasing and YouTube is giving new updates every day. In these challenging times, to be a successful YouTuber, do channel SEO first. In the case of YouTube, SEO has to be done in 2 ways, 

1.  Only  channel SEO and 
2.  Videos SEO

YouTube Channel SEO Tips Exploring Benefits

There are some differences between YouTube channel SEO and YouTube video SEO, but both affect channel and video rankings. We know what SEO (search engine optimization) is. SEO basically helps to rank a channel, website, video, page, etc. If a channel is properly SEO optimized then this channel can easily reach the top position of Google. The very popular YouTube is like Google – the second largest search engine in the world. People worldwide always search on Google and YouTube 90% of the time. The rest 10% of people search on Bing, Yahoo, and Yandex worldwide.

It’s no surprise that eight out of ten videos searched are YouTube videos. With more than 150,000 video content uploaded every minute on this platform, the growth continues. [Ref: Google]

Why YouTube SEO is Important

SEO is important for YouTube channels or video ranking. SEO is an ongoing process. This can significantly improve its visibility and performance. SEO tips if you want to gain knowledge about YouTube channels then this article/blog is for you. Here are some YouTube SEO search engine optimization best practice tips that you can follow to create a strong YouTube strategy to stay ahead of the competition.

YouTube is a platform where people make money by strategically creating video content for business marketing and monetizing YouTube through product sales. There are users who watch different types of music, movies, entertainment videos, educational videos, etc. according to their needs. It helps to generate more organic traffic & competitive advantage.

YouTube Channel SEO is your basic information, advanced information, featured, and verification options to enable and optimize each section properly. YouTube SEO basics include adding keywords to tags, metadata descriptions, playlists, and titles. After that optimize the videos. 

YouTube Channel SEO Strategy

1. Unique Youtube Channel Name Select & Optimized

First of all list some brainstorming names considering what topics the channel will be related to. Then search the names listed on YouTube and see if they are available. Then select a name from this list that represents your brand or channel and is easy to remember. Make sure that your channel name is not the exact name of another channel. 

2. Create A YouTube Channel

Go to youtube.com click on the profile icon and create a channel by a professional email.

3. YouTube SEO Keywords Research for Channel

Now the 2nd step is to do keyword research according to the channel nich. What is channel keyword research? Channel keyword research is keyword research related to your channel name and niche.

There are 3 types of keyword research:

•   Primary keywords

•   Secondary keywords

•   Long-tail keywords

4. YouTube Channel Settings

Go to Channel Settings Click  on Channel Options on the left side there are 3 more options –

💼 Basic Information: Select the name of the country in which you work. And add keywords to your research.

For example, your channel name is “Healthy People”. The channel niche is “weight loss” Now you need to add channel 3 keywords & niche base some keywords here.

💼 Advance Settings: If your channel is specifically about kids then you select the kids option or any other option depending on your channel. If you have a Google Ads account, you add links to these categories.

💼  Feature Eligibility: 3 features available in YouTube channel startup. Standard properties, intermediate properties, and advanced properties. Activate the feature by entering all the information here.

5. YouTube SEO Description

YouTube channel description is most important for channel optimization. Eye-catching YouTube channel descriptions are crucial to attract and engage viewers. In the beginning, the informative key points should be summarized, whether it is your own brand, introducing yourself, or the company brand.

The channel description is also important for ranking a YouTube channel. You can enter up to 1,000 characters on your YouTube channel. Channel description should be 150 characters first to describe your channel/brand then describe your channel service. Put technically niche keywords in the description. This is a huge advantage in increasing organic traffic and ranking in search results. Then highlight the product information and mention what sets the channel apart from others. And strategically use researched keywords in informative descriptions.

 6.YouTube Channel Art & Logo | Sizes

The YouTube channel banner size/ art image is 2560px x 1440px. Its central area art image size is 1546px by 423px for all device visuals.
And channel standard logo size is 800 x 800 pixels. Go to channel settings and set the Channel logo and attractive channel art. It represents your brand or YouTube channel.

7. Custom Thumbnails for Videos

There are 2 types of thumbnails.

• Auto-suggested Thumbnails
• Custom Thumbnails

We always use our custom thumbnails. Thumbnails are the most important for a video. This is a part of the video upload. Auto-suggested thumbnails are not noticed. The advantage of custom thumbnails is that you can customize them. It is possible to increase the CTR rate with custom thumbnails. Whether the viewer clicks the video depends on the thumbnail of the video. So thumbnails should be given equal importance. YouTube thumbnail size is 1280 × 720px & minimum width of 640px.

8. Video Title And Description Optimized

10 best tips for how to YouTube Title Increased Clicks. Video title optimization is an essential part of YouTube video SEO. Whether the viewer will watch the video depends on the title of the video. 

How to Optimize a Video Title! | Follow the SEO Terms:

• Create an eye-catching and concise headline.

• Increase discoverability with relevant keywords.

• Accurately reflect the content of the video.

• Make sure the title matches the video Content

• And it accurately represents the content of the video.

• Keep away from common/ Generic titles (Always make sure the title is exclusive)

How to Optimized Video Description:

Video description is part of video SEO. A video description must be optimized for video-related topics and keywords. You can add other video links in the description and other social platform links.

• Elaborate on the content of the video with brief but important details ( Eye-Catching Words uses)

• Include required keywords & Include Channel & Competitors Targeted Keyword

• Related content or external video to improve the visitor experience including links

• Add timestamps for easy navigation to different sections of the video

• Encourage audience participation by asking them to like, comment, and subscribe and make them lifetime members of your channel.

• Create a positive overview of a channel by providing relevant information about the channel.

• Make sure to Understand your Targeted Audience

• The focus should be on the writing language/voice tone to be beautiful and sweet.

9. Youtube SEO (#) Hash Tags

Creators on YouTube use keyword research tags to describe and categorize their videos. These tags increase search results. By using appropriate and specific tags, creators can attract visitors interested in a particular subject or topic. By using these tags, videos become more interesting, increasing their chances of appearing in search results or related video recommendations.

10. Playlist Create SEO-Optimized

• What is a playlist?
• What is an SEO Optimized Playlist?

YouTube playlists can be a general/category-specific theme or list. A channel has numerous videos that belong to different categories. Playlists are organized by category, each video can be in a separate playlist. The playlist has many advantages like watching multiple videos in a row without manual selection and enhancing the beauty of channels. Get YouTube playlists and rankings.

11. Include Closed Caption Uses

YouTube’s closed captions have several advantages- such as enabling the hearing impaired to access video, and helping improve translation and overall video comprehension. Content creators can add captions using YouTube’s own captioning tool or by manually researching keywords. By including captions the content becomes more interesting and inclusive. Closed captioning on a channel helps reach a wider audience by promoting diversity.

12. Categorize Video:

Categorized should be specific & appropriate to your channel content. In the ever-changing world of digital content, effective video categorization plays a crucial role in enhancing user experience and making content more discoverable. This article delves into the importance of categorizing videos and offers a step-by-step guide to mastering this essential aspect of content management. Video  Categorize helps to Save Time & keeps video organized & you can control this access.

Importance of  Video Categorization:

• Enhanced User Experience: Categorizing videos streamlines the process of content discovery, ensuring that users can effortlessly find relevant videos.
• Improved SEO: Well-organized videos contribute to search engine optimization, increasing the visibility of your content.
• Audience Analysis: Understand the preferences of your target audience in order to create categories that resonate with their interests.
• Content Themes: Group videos based on themes or topics to establish a structured and intuitive categorization system.
• Optimizing Metadata: Utilize relevant metadata, such as titles, descriptions, and tags, to provide valuable information to search engines and users.
• User-Friendly Interface: Design an intuitive interface with clear navigation menus and filters to facilitate seamless user interaction.
• Utilizing AI Tools: Explore automated tagging and categorization tools powered by artificial intelligence to streamline the categorization process.
• Continuous Learning: Implement machine learning algorithms to adapt and improve categorization accuracy over time.
• Cross-Platform Compatibility: Maintain consistency in video categorization across different platforms to provide a uniform experience for users.
• Regular Audits: Conduct periodic audits to update categories based on evolving content trends and audience preferences.
• Analytics and Metrics: Utilize analytics and metrics to assess the success of your video categorization efforts and make necessary iterations. 

13. Enhance Video Duration & Engage with Audience:

Take into account the limited attention span of your viewers and aim for videos that are concise and to the point. Deliver engaging content without unnecessarily prolonging the length.

Creating video content that resonates with your audience is key to building a strong connection. To achieve this, start with a strong hook that captures attention early on. Tailor your content to your viewers’ interests, preferences, and pain points, and invest in quality production to enhance the overall viewing experience. Incorporate storytelling techniques and interactive elements such as polls and CTA (Call to Action) to encourage viewer participation. Address your audience directly and encourage comments and feedback to foster a sense of community around your content.

1. Branding: Establish a cohesive brand identity throughout your videos. This encompasses visual aspects, tone of communication, and overall messaging. Consistency fosters trust and familiarity.
2. Final Thoughts: Building a meaningful connection with your audience involves more than just the content. By incorporating these tactics, you can not only captivate your viewers but also foster a lasting relationship with them.

14. Video Cards & Overlays:

Before a video is published, add video cards and overlays. This technique is very helpful for increasing other video views. Because if you add cards related to video links then your audience moves to other videos. This way to make a video more attractive.

Overlays:

• Video chapters: The video chapter makes it easy for viewers to watch videos. Make sure all videos are added to the chapters.
• Add End video screen: End video screen is part of the video uploading. The end screen is very helpful to the channel. Because it’s a suggestion for the audience to move to the next video easily. End screen normally suggests 2 videos and 1 subscribe option or 1 video and 1 subscribe option.

15. Promote Video on Social Media Marketing:

When a video is uploaded or published this video link is shared/promoted on all social media. It helps to increase video views & channel traffic.

How to grow a YouTube channel?  If you do a little technical SEO work, YouTube channel growth is easy. It is possible to grow a channel only if the YouTube channel and the video are optimized.

Some techniques & tips to grow a Youtube channel:

• Find high search volume and low competition keywords.

• engaging title use 

• optimize video visibility

• customized thumbnails

• Proper research targeted audience & their needs knowledge

• Embaded youtube videos 

• Create playlist 

• Video Time

YouTube SEO Tools:

Different SEO tools are needed to analyze YouTube channels. Both free and paid SEO tools can be used to properly SEO a channel. But using paid tools gives better results and advanced features.

VIDIQ 

Tubebuddy

Social Blade 

Ahref 

Keyword tool

Youtube SEO Course:

Nowadays it is not very difficult to get knowledge about anything because we all have many resources online. If you want to learn YouTube SEO then the best advice for you is to learn from the world’s most popular and reputed educational platforms – Google Garage, Coursera, Udemy, YouTube Learning Platforms, Linked Learning, Edx, etc. These platforms teach basic to advanced as well as provide certificates.

YouTube Search Engine Optimization (SEO):

YouTube Search Engine Optimization is very helpful for channel ranking. Apart from that, no channel does search ranking without SEO. If the channel is professionally SEO, the YouTube algorithm makes auto-suggestions on the YouTube timeline. As a result organic traffic increases. 

YouTube SEO Expert:      

A YouTube SEO expert always perfectly works on keyword research,  channel optimization, video optimization, channel analytics, etc. Should be a channel optimized by SEO experts. They help to grow fast & long-term results.  Nowadays Youtube Channel ranking is so difficult but it’s possible. 

YouTube Video SEO Service Agency:

Can hire a YouTube SEO expert to make your videos stand out and reach a larger audience. since 2019, Appear Tech company has provided the best & professional YouTube channel SEO and YouTube channel SEO audit. If you need a SEO expert you can choose our SEO expert. We are able to find your channel & your video on search ranking.

➕ Appear Tech other services : 

1. • Website Design and development 
   • Professional Seo service
   • Digital Marketing 
   • Social media marketing
   • Content writing and copy content 
   • Domain hosting 
   • Affiliate Marketing 
   • Advertising (PPC)